Founder’s picks

Pictured are the actual pieces in my everyday rotation.

I rarely swap my own jewellery around, they’re with me day in and day out. Minimum actually began out of necessity - I struggled for years to find pieces I could wear everyday without worry, especially at an accessible price, so I started making them myself.

The Figaro Chain and both pairs of Chubby Hoops in the image below have been going strong for over 2 years now, and the rest I adopted when we released our collection ‘Bloom” at the start of 2022. As is clear from the photo, Gold Filled jewellery is no joke when it comes to durability - when I say I never take these pieces off, I mean it.

Gold Filled jewellery contains up to 100x more gold than jewellery with standard Gold Plating and it also has legal specifications, which means if you order Gold Filled you know what you’re getting. If you’d like to read more about Gold Filled jewellery click here.

Avoid wasteful spending and add to your jewellery collection in a beautiful, sustainable way.